Years back, retailers got wise to the ways of store brands. You know the drill: Grocers stock their shelves with food items packaged just for them, from pasta sauces to pinto beans. For most, gone are the days of those products signaling to customers that yes, they’re less expensive than national brands — and less tasty. I’m looking at you, old-school A&P with your Ann Page line of goods. Rest in peace.
Even warehouse clubs are mastering the game, none better than Costco with its Kirkland Signature line, which includes traditional grocery-list staples as well as non-traditional items such as clothing and luggage. In fact, high marks from readers on the quality of Costco’s store brands helped the bulk retailer place sixth in Consumer Reports’ supermarkets ratings, behind Market Basket, Fareway, Trader Joe’s, Publix and, the No. 1 chain, Wegmans.
SEE ALSO: 12 Secrets to Shopping at Costco
Costco has turned on its head the notion that a store brand is a notch below a national brand by using its coast-to-coast strength to strong-arm suppliers to put quality as well as value into its Kirkland Signature offerings. We took a closer look at several Kirkland Signature products getting accolades from customers and critics. You should check them out, too.
SEE ALSO: Best Costco Black Friday Doorbusters and Deals 2017
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Date — March 10, 2017 5:00 am
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