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Forbes Legal Council
Experienced chief legal officers & law firm partners from Forbes Legal Council offer firsthand insights on legal issues
You’ve established a brand you’re proud of. Now, you’re looking to protect it. While a trademark helps ensure no other company can infringe upon your unique name or logo, the registration process itself can be lengthy and complex — and you won’t receive legal advice tailored to your situation if you go it alone.
Below, five legal experts and executives from Forbes Legal Council discuss the reasons why a trademark attorney is beneficial when applying for a trademark — and how working with the right person can spare you some major headaches down the road.
Clockwise from top left: Victor Cardona, Matthew Moisan, Matthew Rossetti, Steven Heath, Rachel Rodgers. Photos courtesy of the individual member.
1. To Help You Analyze a Trademark Search
Once you have a great product and a great name to go with it, you should do a trademark search to see if that name is already taken or sounds like someone else’s. A trademark attorney can analyze the results and tell you whether you can proceed. If not, pick another great name. – Victor Cardona, Heslin Rothenberg Farley & Mesiti PC
2. To Protect Your Brand
Trademarks are the cornerstone of your brand. They identify your company as the source of your goods/services and distinguish you from competitors. A trademark lawyer helps ensure that your brand is strong and lasting by analyzing your logos and company name to establish the strengths and weaknesses of those marks, and developing a long-term protection plan. – Matthew Moisan, Moisan Legal PC
