Other foods that are now cheaper: avocados, kale, baby lettuce, tilapia, almond butter, organic eggs and rotisserie chicken. And the company announced that the cost of more items will be cut soon.
Amazon plans to offer the Whole Foods Organic 365 line of generic brand products — along with Whole Paws pet products — through its website and AmazonFresh, Prime Pantry and Prime Now programs that offer grocery sales and delivery. Amazon soon will bundle Whole Foods benefits — such as in-store savings and rewards shopping programs — into its Prime membership, which already offers customers free shipping and other benefits that include access to streaming movies, TV and music.
“We’re determined to make healthy and organic food affordable for everyone,” Jeff Wilke, chief executive of Amazon Worldwide Consumer, said in a statement. “This is just the beginning. We will make Amazon Prime the customer rewards program at Whole Foods Market and continuously lower prices as we invent together. There is significant work and opportunity ahead.”
The reverberations of Amazon’s arrival into the brick-and-mortar grocery business were felt immediately by investors and industry analysts. On the news of lower prices at Whole Foods, shares of chains like Kroger and Walmart — which now registers as the largest grocery retailer in the country — fell 8 and 2 percent, respectively.
“This is how Amazon operates,” Michelle Grant, head of retailing at market research firm Euromonitor, told the New York Times. “It’s all about speed, speed, speed.”
Source: AARP Money
Amazon Slated to Cut Prices on Whole Foods Groceries – AARP
