Market value: $12.1 billion
Dividend yield: 2.6%
Consecutive annual dividend raises: 15
Up next is toymaker Hasbro (HAS, $97.36), the maker of toys and merchandise covering the Star Wars, Marvel and Transformers franchises, among many, many others. If you are a parent, it’s likely that Hasbro has taken a fair bit of your disposable income over the years.
You might as well get some of it back via Hasbro’s high and rising dividend.
The toy landscape has been shifting for years, with mobile gaming and other new entertainment options competing for the attention of kids. Hasbro has managed to change with the times and stay relevant, tying their toys to popular movies and TV shows. Others, such as rival Mattel (MAT) – which Hasbro made a merger bid for in 2017 – have been far less successful.
Hasbro made a windfall from the last Star Wars movie, of course, and has profited handsomely from the popularly of the Marvel Cinematic Universe, which includes the Avengers, Thor, and Iron Man franchises, among others. That’s likely to step up a notch in 2018 with the widely anticipated launches of Black Panther and the third installment of The Avengers.
Hasbro has done a good job of turning its business success into a long string of dividend hikes. The stock has raised its dividend for 15 consecutive years and currently yields 2.6%.
This premier toymaker recently announced a 12% dividend increase, which is a little higher than the company’s average annual bump. But unless children fall out of love with superheroes and Jedi, don’t expect that dividend growth to slow down any time soon.
